Tu Meke BBQ Logo

Brief: Tu Meke BBQ was a fresh new food truck on the block. With a serious love of everything BBQ this identity needed to feel like it could roll into the streets of Nashville or Charleston and feel at home (with just a little kiwi sizzle!).

The focus was on creating an adaptable badge logo that had punch and presence with a poppy orange to match their smoker. We needed a gritty, distressed font to add some texture and a custom illustration to add some personality to the mascot. It all came together to give it a new but tried-and-true feel, which is just what we were after.