Taylor Adams Logo

Brief: New logo for NZ Pro Wrestler Taylor Adams called for some drool-worthy custom type, illustrative mascot and punchy colours to keep the identity energetic and dynamic to match his style in the ring.

The kiwi was a natural choice for the mascot as Adams wrestles all over the globe and wanted to fly the NZ flag abroad. We kept it simple, just utilising the head of the kiwi so the logo becomes super adaptable and still easily recognisable at a smaller scale.