Monarch Platform
Visual Identity

Brief: A rebellious, corporate non-corporate that marches to the beat of its own drum. Monarch Platform is a parent company like you’ve never seen before. Supporting it’s heroes (businesses) from the ground up, leveraging it’s years of experience and killer systems to enable serious growth.

Bright colours, bold unapologetic fonts and type treatment set the tone. The logo comes out swinging with custom type and a stylised chrysalis icon to champion our key themes. The supporting identity boasts strategic core messaging, symbolic illustrations and an overall look and feel that keeps it consistently fresh.