Kowhai Business Services Visual Identity

Brief: Kowhai Business Services. A local company with a huge heart and a passion for giving people the freedom to do what they love.

It was key to keep the striking, bright yellow that so eloquently reflects the sunny, warm people behind the brand. The icon is a fusion of the iconic Kowhai flower and a bird taking flight; a fun play on the symbolism of freedom, which is granted to all clients of Kowhai. Finished off with a custom wordmark and fresh colour palette to keep the identity approachable and a little fun.