14th Lane Urban Hotel Visual Identity

Brief: A new Urban Hotel being in Blenheim’s CBD – the vision was all about creating a boutique, high quality place to stay that could look just as comfortable in say New York or London.

The identity needed to be sophisticated without being snobby or exclusive and have people feeling like they'd be well looked after during their stay. There was some serious hospo experience in the team behind the brand so attention to detail, keeping things timeless and looking polished were key objectives for the identity.